Facts
Every fact has a source
Names, hours, phone numbers, prices, items, years, claims. If it isn't on your listing or your accounts, it doesn't appear. No "best in Dubai", no "since 1998" unless you can show it.
Principles
Real or nothing.
حقيقي أو لا شيء
A beautiful website that says one false thing about you is worse than no website at all. These are the rules every site we make has to pass before you ever see it.
01 Truth
Three promises we check on every page.
Reviews
Every review is verbatim
We never write testimonials. We show real Google reviews, word for word, with the reviewer's first name and initial, the rating and a link back to your listing. Never a profile photo.
Photos
Every photo is real
Your place, your products, your work, from your listing or from you. No stock people and no AI-generated people.
02 Values
We only build for businesses that fit Islamic values.
That shapes who we approach and what can appear on the sites we make. We'd rather say no early than build something we can't stand behind.
Businesses we love building for
- Bakeries
- Cafés
- Restaurants without alcohol
- Sweets & dates
- Halal butchers
- Grocers
- Florists
- Tailors
- Garages & car care
- Carpentry & metal works
- Print shops
- Laundries
- Clinics & pharmacies
- Tutoring, Qur'an & language centres
- Bookshops
- Perfume & oud
- Abaya & modest fashion
- Home services
- Barbers
- Men's gyms
- Travel & Umrah agencies
- IT repair
Businesses we don't take
- Alcohol in any form, and pork-focused businesses
- Interest-based finance and financial services
- Gambling and betting
- Nightclubs, adult entertainment and dating services
- Tobacco, vape and shisha lounges
- Fortune telling, astrology and the occult
- Tattoo studios and immodest services
03 On every site
What you will never see on a Makinah site.
- Photos or illustrations of women or girls, in any style
- Alcohol, pork, gambling or smoking imagery
- Immodest imagery or symbols of other faiths
- Reviewer profile photos
- Exaggerated or unsourced claims
- Placeholder text or made-up details
04 Your preview
Private until you say so.
Locked. Your preview opens only with the username and password we send you.
Unlisted. Previews are hidden from Google and other search engines.
Yours to decide. Nothing goes live on your domain until you choose it.